Many small businesses exit social media because they're burned out. Often, they don't know what to post, they're frustrated with their feed, they don't understand the algorithm, or their return on investment is low. What they're missing - and what this class teaches - is how to reduce your social media marketing strategy to its most useful parts. Not only that, but you’ll learn how to make social media marketing feel less stressful by focusing on your mission and purpose. These concepts are tried and tested in my five years as a social media teacher and small business consultant. I can't guarantee you'll learn something new, but I am fairly certain you will – not just that, but you’ll be able to implement these simple strategies to re-inspire your social media marketing strategy. If nothing else, you'll learn simple strategies for posting, including what types of posts work best for social media marketing on Instagram and Facebook. Best of all, you can completely ignore the algorithm – really! For most people, the algorithm is a frustrating distraction, and a well crafted social media marketing strategy doesn’t need to focus on it. Focusing on Instagram and Facebook, these strategies work across platforms and even in your email newsletter!