What You'll Learn

• How to Build 100% technically perfect, well SEOed websites: This course will give you a super solid foundation in technical SEO

  
  

• On Page SEO: On Page SEO is covered in great detail here. Every factor is discussed with examples - including using Google's NLPtool

  
  

• Build blazing fast WordPress websites : You'll see - with a live example - how to build websites that load extremely fast, with TTFB less than 0.2s - on a shared hosting account. You do not need to spend $100s a year on hosting - and you can do these quick optimizations in less than 30 minutes in most cases!
  
  Every technique you need to know to build super fast, high performing websites is discussed with examples. These include
  

  • How to use speed testing tools

  • Factors that influence site speed

  • TTFB

  • DNSresponse times

  • DNSprefetch

  • Prerendering and preconnect

  • GZip compression

  • Code bloat

  • Optimizing CSS and JS

  • SSL speed

  • Testing SSL certificates for vulnerabilities

  
  

• SEO Schema and structured data: You'll discover how very easy it is to add JSON LDschema and structured data to your WordPress website.
  You'll see how to
  

  • Use Google's Data Highlighter and Data Helper tools

  • Add product schema

  • Add ratings and reviews

  • Recipes

  • ItemList

  • Events

  • Article schema

  • Local business schema

  • Debugging JSON LD schema code
    

• Do a technical SEO audit: You'll get a thorough understanding of the important technical SEO factors that play a key role in helping your website rank in the search engines - and how to do a technical SEOaudit.

  
  

• Master WordPress: Just about everything you need to know about setting up WordPress sites and adding and modifying content is discussed here in great detail. You'll learn ...
  

  • How to use cPanel

  • Register a domain

  • Setup web hosting

  • Configuring WordPress

  • How to add themes and plugins

  • How to use the Gutenberg editor

  • create .htaccess files

  • Create robots.txt and XML sitemap

    
    

• Master WordPress Gutenberg editor
  

• Understand search intent: Unless you understand search intent, you will not be able to create content that ranks in Google. In this section you'll learn about
  

  • The kind of keywords you would never want to target

  • Different types of search queries

  • Different types of content

  • Pogo sticking

  • Entity search

  • Query disambiguation and query deserves diversity
    

• Understand keyword difficulty: Unless you know the difference between easy and hard keywords, you will not be able to choose keywords to target.
  In this section you will see exactly how to get to know whether a keyword would be easy or hard to target.
  

• Master keyword research: This is a critical skill for any SEO. There's a science and an art to this. You'll get to learn how to do keyword research by seeing how it's done.
  You will learn exactly how you can find low competition keywords that will be very appropriate for your site - no matter what your niche is.
  

• How to find 100s of easy keywords in any niche: This is one skill you will need to master if you are going to be an SEO. The lessons in this section will help you master this skill.
  

• Understand how to write highly optimized SEO content: Writing SEO optimized content is not the same as writing content. You will get to see the exact steps you need to follow to write highly optimized SEO articles. These are the kind of articles that can rank for 100s or even 1000s of different keywords. You'll learn (with a detailed worked example) ...
  

  • How to identify variations of the primary keyword

  • How to identify secondary keywords

  • Optimize the title and description tags

  • Use proven techniques to increase your CTR in the SERPs

  • Craft your page's URL

  • How to do in-depth research

  • Improve your reading scores easily

  • Use Google's NLP tool to maximize your chances of ranking high

  • Add schema

  • Make your articles highly relevant topically
    

• Create .htaccess files: You'll see how to create and modify the .htaccess file. You'll learn how to use .htaccess to
  

  • Setup redirects

  • Disable directory listings

  • Password protect individual directories

  • Block certain IP addresses

  • Protect the wp-login.php file

  • Add custom http headers

  • Create x-robots tags

  • Make your WordPress website more secure
    

• Optimize images: This is another important skill every SEO needs to have. Unoptimized images can make your pages very slow to load and reduce your site's conversions. There's a lot more to image optimization than using a plugin to reduce image sizes. In fact, you will not want to use plugins to optimize images. You'll learn about ...
  

  • Best image types for the web

  • WordPress image sizes

  • HTML5 picture element

  • Using WebP images

  • Lazy loading images

  • Using free tools to reduce your image sizes by upto 90%

  • Optimizing alt text

  • Image filenames and SEO

  • Optimizing for SafeSearch

    
    

• robots.txt: robots.txt is a file every SEO needs to know about. Mistakes in this file can seriously hinder your site's performance. In this section, you'll see how to ...
  

  • Create and validate your robots.txt file

  • Avoid common mistakes

  • Create meta robots tags

  • Avoid conflicts between robots.txt and your website's XML sitemap

  • Avoid conflicts between robots.txt and meta robots tags

    
    

• International targeting and hreflang: If you are going to be working on very large sites that target multiple countries, you will need to know how to use hreflang. In this section, you'll see ...
  

  • How international targeting works

  • What ccTLDs are and when to use them

  • How to determine the best ways to implement international targeting for your website

  • The intricacies involved in creating multilingual URLs

  • How to use canonical tags with hreflang

  • How to get XML sitemaps to work well with hreflang

  • How to debug hreflang tags
    

• XML sitemaps: Your website's XML sitemap - along with the robots.txt file - plays a key role in optimizing your crawl budget. Mistakes in XML sitemaps are all too common. And these seemingly benign mistakes can reduce your site's crawl budget. In this section you'll see ...
  

  • What crawl budget is and why you should care

  • XML vs HTML sitemaps - the differences

  • How to create video and image sitemaps

  • How to create and validate your XML sitemap

  • How to maximize crawl budget

  • How to avoid common errors in creating XMl sitemaps
    

• Setup a CDN: By configuring a Content Delivery Network for your WordPress website, you can make your website a lot faster, more secure, increase availability and reduce the load on your server. In this section, you'll learn how to do this for free - and it takes only a few minutes!
  

• Implement HSTS: By implementing HSTS for your WordPress website, you will make it more secure - and improve security. You'll learn how to do this, and see the prerequisites a website should satisfy before you can implement HSTS.

Requirements

• A computer with an internet connection

• A strong work ethic

  
  

Who this course is for

• Webmasters

• Web designers

• Web developers

• Bloggers

• Business owners

• Writers

  
  

By learning the skills taught here, you will be able to

• Build highly optimized websites - this is a skill companies value a lot

• Master technical SEO - This is exactly what is needed to rank in Google and other search engines

• Write highly optimized SEO content - another very valuable skill companies are willing to pay a lot for

• Create websites that load extremely fast without spending much - another highly lucrative skill. There are companies that do just this and nothing else.

• Master WordPress - Everything you need to know to create WordPress websites is covered here in great detail