*** A Consistently Top Rated Course in this Category (min. 50+ Reviews)that consistently gets 5stars!***

"An impressively practical, action-oriented, and rich course. I have a highly rated LinkedIn profile already but learned all sorts of new ways of making it better. This is the best course I've reviewed, and I thought I knew a lot about LinkedIn." - DK

"⭐⭐⭐⭐⭐ -This really helped me. Got a nice resume which got me my dream job after implementing steps on the video" - Fabinu

"The LinkedIn Strategy is outstanding with his understanding of SEO and profile optimization." - K.F.

"Great, exceeded my expectations.Highly recommend!!!"- Rodrigo Vilela

"While I bought this course for LinkedIn profile optimization (which is AWESOME!), it delivers career development planning that I hadn't thought about. .... Great, comprehensive guide. More than I expected."- Anonymous

"Awesome! Helped me increase my profile views by 150% and connected me with three recruiter/hiring manager interviews per week. I attribute this course to getting my new job at the second largest IT firm in the world. The recruiter found me on LinkedIn!."- T.S.

If you are ready for a change, a change in thinking, a change inyour approach, and achange in your results (aka, a new job or career), then keep reading. This is unlike any other "Resume Writing" course out there! -I use data to "Flip-the-System" and get Recruiters to pursue YOU!

I increased my LinkedIn 90-Day Profile Views from 150 to over 400+ using the techniques taught in this course, and so can you!

First, you have to start thinking like a marketer or salesperson and view the job search as a series of stages. If you don't succeed in any stage, then you won't proceed to the next stage deeper in the process. Here is a simplifiedrepresentation of the stages in the job search funnel:

1. Drafting a Resume/LinkedIn Profile

2. Appearing in Searches by Recruiters (orgetting through ATS Bot filters for online Resumesubmissions)

3. Getting Recruiters to click into/view your Profile or Resume

4. Earning a communication inquiry from a Recruiter (e.g. emailmessage and screening call)

5. Interview with a hiring manager (multiple rounds possible here)

6. Offer

7. Acceptance (includes negotiation)

We'll divide these stages into two parts of the funnel: Top of Funnel (TOF) and Bottom of Funnel (BOF), with TOF encompassing steps #1-#4, and BOF including steps #5-#7.

So, where do you think makes the most sense to put your efforts first TOF of BOF? Below you'll see adata-driven example that clearly surfaces where you need to put your focus first, and why it is a multiplier of your efforts.

But first, I want to respect your time and be totally transparent. If you are looking for an "all-in-one" (Resume, cover letter, LinkedIn, interview, negotiation course)then this courseisn't for you.WHY?Think of your job search as a funnel: you have to succeed at each step to improve your end conversion rate (did you get the job?).First, you need to optimize the "top" of your job search funnel; are you getting moreINQUIRIES(aka "leads" or INTERVIEWS with Recruiters). This is what your Resume and LinkedIn Profile deliver. Without fixing this FIRST, you can be the greatest interviewer, but it WON'T matter. Make sense?

If you agree, then you are starting to think like adigital marketer, and in this digital age,you HAVETO think like a digital marketerto succeed.Your competitors and the Resume filter"bots" are already employing SEO (Search Engine Optimization)principles, without themyou don't have a chance. Let's look at a simplifieddata-drivenexample around Recruiters' interaction with your LinkedIn Profile:

Top of Funnel steps #2-#4(Appearance in Searches, Profile Views,Inquiries)-->Bottom of Funnel #5(Interviews)

Note: %'s indicate the conversion rate or what percent of Recruiters advance you to thenext stage

1000 Recruiters x 20% Appearance in Searches (=200) x 20% Profile View AKA click-thru rate (=40) x 25%Inquiries (=10) x10%Interviews (=1)

If you double the "Bottom of Funnel" Interview rate from 10% to 20%, by only focusing on your Interview skills (e.g. buying an Interviewing course or an "all-in-one" course because it contains an interview section), you now go from1 to 2 interviews.

Instead, with this course, you improve the "Top of Funnel" first. For simplicity, we'll say you get the same "double" improvement that we used for the "Bottom of Funnel" example above for "Top of Funnel"(e.g. 20% Appearance in Searches & Profile Viewsgoes to 40%, 25% Inquiries goes to 50%):

1000 Recruiters x40%Appearance in Searches (=400) x40%Profile View AKA click-thru rate (=160) x50%Inquiries (=80) x 10% Interviews (=8)

You now get 8Interviews instead of 2.That's a 400% increase!!!Clearly, focusing on Top of Funnel is a more urgent need and delivers4xthe results. Focus your time now on what will deliver the greatest results moving forward.

Objection: "But Iwant to improve my Interview skills first, so Iwon't squander these additionalopportunities."

Why this is WRONG: Get started fixing your Resume/LinkedIn Profile FIRST,as it will take time to implement, THEN work on your Interview skills once you get the first iteration of your Fully Optimized Profile/Resume completed, which you'll have by the end of this course. Rome was not built in a day and neither will beyour perfectResume/Profile.

"Your actions speak so loudly, I can not hear what you are saying."- Ralph Waldo Emerson

Understand the difference betweenwhat other Resume Writing courses "say" andlook at the results that my actionshave delivered over a 90-day period (the KPILinkedIn uses):

1,070 Appearance in Searches! 436 Profile Views!!! (Do you know your 90-day metrics?)

If you aren't getting anywhere near this volume of traffic, then you need this course!

Who am I?

I'm a data-drivenmarketerwho implemented these same SEO (Search Engine Optimization) tactics into my Resume and LinkedIn Profilethat I used as an acquisition marketer andtheresults were dramatic-up tothree or more Recruiter contacts on some days, and I attracted and securedmy thendream job as Head of Marketing at a FinTech startup. Here is what you can expect:

• Short, concise, and digestible lessonsbuilt with the beginner in mind- I use definitions, notjargon

• Bite-size"Action Items"at the end of each lesson toensure you make progress with just a few minutes of work

• Not just a Resume writing course - you will learn new search &internet marketing skillsthat willbenefit you forever in anybusiness online for the rest of your life

• Data-driven SEO approach delivers results (new way) -not anecdotes from a Recruiter (old way)DON'TMAKETHEMISTAKEOFTAKINGACOURSETAUGHTBYARECRUITER - WAAAAYTOOSUBJECTIVE - NOT DATA-DRIVEN!

To clarify, I didn't have to submit my Resume for mediocre roles, I had"cracked the code"andfigured out how to get Recruiters to pursue ME for some incredible opportunities; I had "Flipped the System!" Granted, your new and improved fully optimized Resume will also get you more interviews for any jobs that you apply for online.

Employing these same principles,I have helped several people achieve thesesame results.Stop submitting Resumes into the "black hole" of online applications,where bots filter out upwards of 70% of Resumes due to a low relevancy score. Work smarter -appear at the top of Recruiters searches, entice Recruiters to click into your Profile, and pre-qualify yourself by wowing them with a thoughtfully crafted story of your successes. You'll learn it all in this course.

At the end of this course you will have:

• Aprofessional-caliber Resume valued at $1,500 - bypass the filter bots and get moreINQUIRIES

• A fully optimized LinkedIn Profile (or at least a good start on this iterative journey) -appearHIGHERin searches

• The confidence to research moreKeywords that Recruiters are searching for - appear inMOREsearches for more Keywords

• A memorable Tagline that will enticeRecruiters to click into your Profile more often -MOREProfileVIEWS

• A razor smart Profile/Resume that tells your career arc with success bullets - useDATAto get more INTERVIEWS(a recent survey of Recruiters on my"The Perfect Resume" blog series surfaced this as the #1 most important Resume element).

If you complete all the "Action Items" and you don't see an immediate increase in your "Appearance in Searches" and "Profile Views" KPI's (Key Performance Indicators), then contact me on this platform and I'll offer some personal suggestions. If you are still not 100%happy, I offer youa30-day money back guarantee.

"Insanity: doing the same thing over and over again and expecting different results."- Albert Einstein

Stop the insanity of conductingyour job search the same way you've been doing for years.Sign-up for "Flip-the-System,"start workingsmarter, getting betterresults,and let's build the future you want together,one "Action Item" at a time!