Email marketing is complex. In order to avoid some of the most costly mistakes a business can make, you need to understand the ins and outs of managing email marketing for an organization. Crafting an email that will be delivered to your intended audience's inbox is the ultimate goal of all email marketing. This course will cover topics ranging from email service providers, open and clickthrough rates, SPAM, and deliverability. We will also take a deep dive into specific email service providers to see what each one offers to businesses who choose to use them.

By the end of this course you’ll be able to present an craft an effective, legal and deliverable email, as well as be able to create an email marketing strategy.

Students will also acquire the skills and knowledge needed to move one step closer to certification via OMCP or AMA.

Quizzes are meant to help you evaluate how you’re retaining the information taught during class and delivered in class.

Each case study is meant to help you develop the skills taught during class.

All the coursework builds from assignment to assignment, creating a seamless transition from week to week.

With all of that said...let's get started!