Radio is a personal medium...a one-to-one medium. 

Surprised? Notice how you consume radio the next time you put one on. And that's what pulled me to this medium. Even after the advent of CD players, Satellite radio, MP3 players, Cloud based music services, radio continues to connect with its ardent followers and enthral them.   

• Radio Programming is more an art than science. 
  • And this course can safely be viewed as a 'radio art' appreciation course. 
  • I am not here to ‘teach’ radio, cause I don't think creativity or originality can be taught. 
  • The idea is to be open to experiences and let real life experiences guide your creativity on-air. 
  • This course is about harnessing these 'life lessons' and put in Radio. 

So, who is this course for? 

- If you are on-air talent, promo producer or voice talent and one day hope to run the programming team in an FM/AM music station, then this course is perfect for you. 

- Also, If you’re an ardent Radio medium fan and listener, then this course will help you understand 

       -- How the content strategies are created in a station  

       -- Why do you hear the songs you hear, 

       -- Why the radio jockey talks the way she does, 

       -- Why the news is succinct, 

       -- Why the new hit songs are repeated, 

       -- How 'clocks' are used for radio programming etc. 

This course does not ride on the back of technical language or difficult terminology...making it a fun and interesting course, no matter what your professional background. My intention is to arm you with knowledge and taking you through intricacies of radio so that one day you are running the creative dept. of a music station.