The Ultimate and Most Comprehensive Marketing Course on Udemy
What would it mean to you if were able to grow a very successful, profitable business?
What about if you were able to boost your current career by becoming a more valuable employee through your impressive understanding of marketing?
This course is the key to building a solid marketing foundation which will help you reach your goals.
Most marketing courses simply skim over a few marketing topics without really relating them to everyday examples and giving you a practical application.
They don't give you a clear understanding of marketing strategy from beginning to end.
I've surfed through a lot of the marketing materials out there, and it seems like most of the time you have to gather your knowledge from here and there, instead of having it together in one comprehensive guide.
Do you want a course that gets right to the heart of matters and teaches you the marketing fundamentals you need to know?
My name is Roli Edema, and this is the super guide to Must-Know Marketing Fundamentals For Business Success.
In this course I will show you how to:
- Know how individuals think and behave, and how to motivate them to buy your product or service
- Leverage key marketing fundamentals to build success as a business owner or employee
- Build an appreciation for the role of marketing in venture success
- Understand how to make smart business decisions that generate revenue long-term
What will you be learning here?
Section 1 is an introduction to the course and gives you a brief understanding of why marketing is so important.
Section 2 is where the course starts, it's like a Marketing 101 and it teaches you the basics of the basics including who we market to, what we market and how marketing has evolved.
Section 3 is about Consumer Behaviour. We see the various factors that influence consumer purchases and the 5-step process that consumers go through when making a purchase.
Section 4 is about the Marketing Environment and how external forces affect how marketers operate. We also look at Segmentation, Targeting and Positioning approaches to marketing. Understanding the marketing environment is key to understanding marketing strategy and the forces that influence major companies.
Section 5 is a Mini-Guide to Market Research, we look at the key steps you take when researching about new business ideas and the best practices to keep in mind.
Section 6 uncovers what's really behind products and services and how marketers use them to create customer value.
Section 7 is about branding: the different types of brands, what we can learn from top brands, and how to go about developing a brand name.
Section 8 is about the new product life cycle and how every product moves through stages from birth to death. We also learn how we can stop products from losing appeal with consumers. We'll learn how a smart marketing strategy helps us re-use and recycle.
Section 9 is about pricing and we consider four pricing approaches that marketers use to attract customers.
Section 10 is about marketing communications. There are many tools you will want to use to reach your customers and we dive deep into advantages and disadvantages of each.
Section 11 is about customer relationship management. We can't talk about marketing fundamentals without covering this central topic. Once you get customers who love your product and buy from you, you'll want to keep them. This lecture show you how.
Section 12 is a review of the course. Now it's left to you to apply and generate revenue!
Learning marketing fundamentals opens a world of opportunities - once you've learned the basics you can go on to develop marketing strategy and apply what you've learned to the real world.
There's a lot of interesting things to discover in this marketing training course. The best way to get ahead is to get started.
Join the course now now.
