Medical devices touch every corner of the healthcare system and play a key role in the diagnosis, management and treatment of diseases. The industry makes an enormous amount of products but all products are not created equal. This is reflected in how devices are regulated and brought to market. This primer will introduce you to the different types of medical devices, and take you through what it takes to go from an idea to a product in the market, how competitive dynamics play out and how the industry might evolve in the future.

This primer includes review questions following a few chapters. These questions are intended to reinforce learning, and may be attempted as many times as you like. In this primer, you will learn:

• What are the different types of medical devices?

• What are the research & development steps to bring a device to market?

• How are medical devices regulated?

• How are devices manufactured?

• How do manufacturers price their products and how are medical devices paid for?

• How does medical device sales and distribution work?

• What is driving growth in the industry and what are the key competitive dynamics?

• And what are the key trends impacting the industry?

The target audience for this course is business professionals with no prior background in the retail banking industry. If you have an understanding of the industry, this course may be too basic for you.

We hope you enjoy the primer. If you like the course, please don't forget to leave feedback.