Many other social sites build familiarity and awareness for your personal brand, but LinkedIn is unique in its business focus. LinkedIn is a community designed to connect business professionals, marketers, and vendors interested in building a business-focused community. This is important to your business activities because having a community of people that know, like, and trust you attracts opportunities! Whether you’re looking for business-to-business (B2B) or business-to-consumer (B2C) connections, LinkedIn is the place to be, but you must have a robust network for it to work for you. So, let's build your networking!

In this course, you begin by customizing the look of your profile by adding, removing, and rearranging entire sections of your profile so that you present the most polished look to your profile viewers. Then you’ll check it to see how your profile looks to your network. Job seekers, and sometimes consultants, need to provide a resume to potential employers and possible clients. This course teaches the steps to turn your 100% complete LinkedIn Profile into a beautiful custom-designed resume. The next step is to apply the best practices to building your LinkedIn Network and create customized invitation requests.