The course is launched to help people understand how to assemble content for online growth to build online authority, presence and generate leads. This course is designed for start-up founders/ co-founders, content writers and content marketing professionals.

The course content is more than 8 hours. The course is designed to help small businesses offering any product or services build online authority through good quality content.

You will learn concepts of brand storytelling and copywriting by understanding how to build trust, business leads and customer loyalty

You will understand the difference between paid media, owned media, earned media and shared media. How to implement various strategies to attract leads. You’ll be able to identify key elements in brand storytelling, the science behind it, emotional hooks, clarify your message and also the difference between brand storytelling and content marketing.

There are 6 modules in the course. Those modules include Brand Storytelling Model, Inbound and Content Marketing Framework, Copywriting and Communications Framework, The PESO Blueprint (Paid, Earned, Shared and Owned Media), Authoritative Brand Story Formula and Content Writing Intensive.

Each module is designed and created based on personal experience and feedback from experts in the industry. The PESO model is must for start-ups because they will realise the importance of earned media and how to generate ideas for the brand.