LinkedIn is the largest business-oriented networking website geared specifically towards professionals. It has over 500 million members, in over 200 countries. A professionally written LinkedIn profile allows you to create an online professional brand which can help open doors to opportunities and networks that you may not have been aware of without the help of social media.

Just like companies build their brands, it's important for you to build your professional brand online. How do you stand out from others in your industry? What makes you marketable? Why should someone pay you six figures?

Personal websites are great for this, but they often come with extra costs — and hours and hours of building and finessing. LinkedIn is a simple way to put your name on the professional map.

In this course we will be discussing the strategy to develop a great Linkedin profile. Since we have both experienced and working professionals on the platform, so we will be discussing specific strategies for students and working professionals to help them improve the digital presence. This course will help you make your Linkedin profile better and rectify the mistakes that might have been hindering your chances of attracting recruiters or expanding your network.

The prerequisite for this course is to ensure that you have your Linkedin account ready so that what ever you learn in this course, you can apply the same first hand in your Linkedin account.