WARNING: taking personal branding seriously can change your life forever. Indeed, when I started thinking strategically about my own online identity, little did I know that a few years later I’d end up realizing my most unlikely dream: performing live on a Broadway stage!

If you also have ambitious professional and personal goals, personal branding in the digital age can be the most powerful tool in your arsenal for achieving them. But do you feel like you’ve already missed the boat in establishing an online presence? Are you intimidated by the social media landscape’s vast array of platforms, tools, and competition and don’t know where to start? Are you concerned about the potential pitfalls of online visibility?

Drawing from my experience running marketing during the early days of Facebook, I will walk you step by step through the process of creating and refining your personal brand identity and then designing and implementing your own personal strategy.

I believe passionately that every individual—young or old, seasoned professional or career beginner—should take seriously the power of personal branding in the digital age. It’s never too late to start using your personal brand to seek advancement at work or to realize a specific personal dream. Whether you are starting from scratch or already have a fleshed out plan, this course is designed to enable you to fully harness the power of personal branding.

Specifically, this course will cover:

• Creating and refining your own personal brand identity and voice

• Identifying the platform that most allows you to shine

• Tailoring your strategy to match your chosen platform and medium

• Turning your personal brand into a business asset for your current job

• Increasing your visibility with the same tools used by brand and marketing professionals

• Exploring the exciting world that opens to you when you have a strong, unique personal brand

• Arming yourself with best practices to avoid the pitfalls of public visibility

We won’t just be talking about your personal branding, we’ll be building it together from day one. Some of specific course activities will include:

• Building a content calendar with at least a month’s worth of content

• Producing content in a variety of formats: images, audio, video, etc.

• Practicing live hosting

• Designing your own pitches for speaking engagements and press opportunities

I know that putting yourself out there can be daunting but I also know that no matter what your goals are, building a strong personal brand will get you there faster. After taking this course, a year from now you will look back and be astonished by the new opportunities and connections that the power of personal branding has unlocked for you. Let’s get started!