In this course you will learn the Foundations of Google Adwords, you will learn everything you need to know to pass the Google Adwords examination if you wish to go onto take this, and you will gain valuable search and PPC (pay per click) skills which will set you up for a successful career in search engine marketing, biddable media and PPC advertising. I promise to deliver the following modules to help you on your road to success, I look forward to teaching you, I hope you enjoy the course content and good luck!

The course content is robust and will include the following and more:

An Introduction to Google Advertising

1. In this course you will cover an understanding of the key objectives and goals needed to start advertising on Google.

2. You will learn about the 3 principles that Google is built around

3. You will understand what is meant by the term campaign

4. You will learn about the detail of each campaign type including search, display, video, shopping, app and specialized campaign types

5. You will learn about the concept of SMART campaigns

6. You will learn about how campaign types determine where your adverts will appear

Mastering the Foundations of Google Adwords - Part 1

1. Understand what a text advert is

2. How to drive traffic to a site, service or product

3. Set up campaigns and marketing goals

4. Understand where text adverts will appear based on setting selected

5. How to target campaigns by device, location and language

6. How to determine a budget and bid strategy

7. How to create ad groups around themes and products

8. How to build keywords

9. How to create text ads using headline, URL and Description

10. How to create dynamic search ads

11. The importance of ad extensions, start and end dates and ad scheduling

12. The theory on how adverts end up in front of a consumer

Mastering the Foundations of Google Adwords - Part 2

1. How to prompt searches

2. To understand the 5 match types and how to use these

3. To apply the 5 match types to keywords

4. To complete task challenges set to apply your search advertising knowledge

5. The value of dynamic search adverts

Mastering the Foundations of Google Adwords - Part 3

1. To define an ad auction

2. To understand the second-price auction model

3. To understand ad rank and ad position

4. To describe the 5 factors that influence ad rank and ad position

5. The 3 factors that influence quality score

6. The difference between average cost per click and actual cost per click

   
   

   Mastering the Foundations of Google Adwords - Part 4

1. How to improve ad rank

2. Increased your knowledge of quality score

3. Where to find quality score in Google Ads Interface

4. The factors that impact quality score

5. Tactics which can be used to improve each of the quality score components (Expected CTR, Ad relevance and Landing Page Experience)

   
   

   Mastering the Foundations of Google Adwords - Part 5

   1. What a text ad is
   2. Understand the 3 key components of a text ad
   3. Explore ways to improve text ads

   4. Learn best practice and produce excellent Google ads creative

   5. Learn how to use responsive search advertising to optimize campaign performance

   6. Best practice ideas to create excellent ad creative

   7.The optimum use of ad extensions

   8.The fundamentals of responsive search adverts (RSA)

   9. The importance of ad extensions

   10. The three universal ad extensions every marketeer should use

   11. Identify and create each of the three universal ad extensions

   
   

   Mastering the Foundations of Google Adwords - Part 6

   Mastering the Foundations of Google Adwords - Part 7

   Mastering the Foundations of Google Adwords - Part 8

   Mastering the Foundations of Google Adwords - Part 9

   Mastering the Foundations of Google Adwords - Part 10