Note: Hello Participants, this is a course on the Universal Analytics version of Google Analytics, if you need to learn GA4 - the latest version of Google Analytics, do check out my instructor page, you will find my course on GA4.

"You are in for 18 hours of rigorous step-by-step mastery of Google Analytics basic and advanced reports, Google Tag Manager, and Google Data Studio (with hands-on exercises on a real website). In this course, I shall take you through the basics, from things as simple as installing Google Analytics Tracking code on your website, to topics as advanced as using the data layer in Google Tag Manager. We shall learn about basic concepts such as bounce rate, users vs sessions, audience, and channels. We shall also learn about advanced concepts such as events, goals, funnels, multi-channel attribution, and user-ID features. We shall learn how to make business decisions using Google Analytics and how Google Analytics works behind the scenes. I shall also tell you why the generally understood meaning of bounce rate is pretty much wrong ;-)."

Once you have completed this course, I guarantee that it will be a cakewalk for you to set up an advanced Google Analytics account for any website.

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Hi.

Welcome to my course on Google Analytics. Let's see why you should take it.

I have been a product marketing specialist for years and I deal with a lot of online marketing optimization exercises. I experiment a lot on web pages, marketing ads, sales messages, etc. Frankly, without the data from Google Analytics, I would be simply shooting in the dark as an online marketer.

Think of your website’s homepage. You added a beautiful-looking banner, a very strong product message, and a great CTA on the page. Everything felt perfect. In the next 10 days, the homepage stopped generating revenue altogether. Why? Is it the banner? Is it the message? Is it the call to action? Where do you even start? It is simply impossible to achieve online marketing goals if marketing analytics is not in place.

This is the most compelling reason why you should learn Google Analytics.

But why this course? Because this course is in the right sense “Comprehensive”

Why do I say so? You see, Google Analytics skills can be categorized into 3 different levels:

Level I: Mastering the analysis of out-of-the-box reports in Google Analytics

Level II: Customizing Google Analytics to capture 5X more data and take intelligent decisions regarding your website and traffic

Level III: Learning to use Google Tag Manager and Google Data Studio to capture and visualize almost any data that you may need to boost marketing performance

Most of the online courses are all about Level I. Good for beginners, but develops limited skills in Google Analytics. A few courses provide Level I and Level II lessons and almost no course goes to Level III. To become ready for real business scenarios, add more value to your CV, or even get your certification (GAIQ), it is imperative that you master Level III.

You are in for 18 hours of rigorous step-by-step mastery of Google Analytics basic and advanced reports, Google Tag Manager, and Google Data Studio. In this course, I shall take you through the basics, from things as simple as installing Google Analytics Tracking code on your website, to topics as advanced as using the data layer in Google Tag Manager. We shall learn about basic concepts such as bounce rate, users vs sessions, audience, and channels. We shall also learn about advanced concepts such as events, goals, funnels, multi-channel attribution, and user-ID features. We shall learn how to make business decisions using Google Analytics and how Google Analytics works behind the scenes. I shall also tell you why the generally understood meaning of the bounce rate is pretty much wrong ;-).

There is more. We are going to launch a local website (just with button clicks, zero coding) to practice setting up and customizing Google Analytics on this website, together.

Once you have completed this project, I guarantee that it will be a cakewalk for you to set up an advanced Google Analytics account for any other website.

I hope you learn a lot of skills in the course lessons.
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What participants say about the course

"Loved this course. So much valuable information. I will be taking it again to try to better absorb it." - Luke

"I totally loved the course content. I'd highly recommend it for all those learners who wish to learn they WHYs and the HOWs. Although, I'm not from the analytical background and earlier I never believed in the power of Analytics due to my limited understanding, but this course really helped me to expand my horizons and look beyond traditional ways of doing things. Above all, the instant and detailed answers to all my questions by Rudranil was beyond my expectations. Thank You very much Rudranil :) All the best!" - Swati

"This is one of the courses that provide a good understanding of GA, GTM, and Data studio from basics to a good level of expertise. On researching and learning from different stand-alone courses, I believe that this is the best available course. Anyone interested to learn GA, GTM, and Data studio, do not waste time and take up this course." - Varinder

"The instructor has given a very lucid explanation of the "Why" behind the course. The way he has uses simple examples to convey a greater idea will appeal to any person interested in learning more about web and google analytics." - Shaswat