Most manufactures don't sell their products directly to the final users, between them stands a set of intermediaries performing a different roles to aid the company product/ service to reach the target audience, speed of distribution or how quickly the product reach the customer is very important in channel management decision company;s must be very careful in selecting channel members, channel members need to be trained and motivated to do the best for the manufacturer, channel members also need to be evaluated and periodically channel arrangements need to be modify to meet current market trends .

it is not by- force that an organisation should select intermediaries for distribution functions it can be done by the company itself if all conditions are favorable.