What is a brand, and what is branding? They are different and going about creating them and marketing them is also different. This course is designed to help any business or individual create their brand and market their brand. We live in an age of digital footprints. On social media platforms, Google, and other platforms. Your brand presence and ranking on these platforms matter. TO hire a professional is very expensive. This course will take you step-by-step to perform most of these tasks yourself. As with any task, we must understand it before we can apply it. The course is broken down into modules for easy learning and reference. In addition to the main lectures which include an Introduction, Advertising, Social Media, Press Releases, Websites, and Videos, you will also receive two bonus lectures. One will be what a complete video advertisement could look like incorporating everything you learn, and a sample press release from my murder mystery trilogy. We learn best by doing. However, in today's competitive market place digital formats reach the most potential customers and the way in which we go about that matters tremendously to our success. When you are faced with hundreds, thousands, or millions of competitors, you need to stand out amongst the crowd. This is achieved through branding.