Marketing your book is more than putting a picture of it on your social media page. Marketing a book is a strategy. A step-by-step process to get your book out through the proper channels. In this course, you will be introduced to many aspects of book marketing and budgeting. You will learn which to prioritize with the budget you have, and how to maximize the gain from the platforms you use at the lowest cost. Book marketing and your advertising are completely different. At the end of this course, you will understand the difference, and be able to form your strategy. Writing a book is the easiest and less expensive part of the writing process. All your money is spent on press releases, advertising, and marketing your brand. In this course, you will also learn the best way to spend to achieve the best results. We live in a digital and virtual world. Advertising and marketing are about connecting with people, your customers. Much of this can be done at no cost. However, when you must spend money, learn to spend it wisely and on what will provide you the best results. This course is broken down into modules that will take you step-by-step through this process.