Are you a coach, trainer or independent professional who wants to run their own group or team program? Perhaps you want to launch your own workshop, retreat, teleclass, webinar or Udemy program. The Marketing Tips for Your Group of Team Program provides more than a dozen practical, actionable tips and a dozen worksheets to support you in getting “voices on the line" and “bums in the seat".
Group program success relies on you being able to bring a group together so marketing is just as important as a good design. That's why this program zooms into marketing, while design and implementation tips are covered in a separate program I offer here at Udemy in the 28 Tips for Your Group and Team Programs.
Group and team programs are a valuable way to scale your impact and reach, while increasing revenue. The 2012 Global Coaching Survey from the International Coach Federation found that 94 % of coaches said they offer 1 or more services in addition to coaching. On average coaches offer almost three additional services on top of coaching. Services include: Consulting (62%), Training (60%), Facilitation (50%), Mentoring (34%), Teaching (29%). Many of these require marketing skills to bring larger groups of people together at one time.
The Marketing Tips for Your Group and Team programs course addresses 7 key success areas for marketing, along with 9 tactical tips for filling your group and team programs. We also explore five promotional strategies commonly used to spread the word about programs and build your platform – networking, blogging, article writing, speaking and social media. You will explore what strategies and approaches work best for you and your clients/students/participants.
I'll also be challenging some of the commonly held myths about marketing group and team programs.
By the end of the program you will be able to:
- Describe the needs, preferences, and other demographics of your ideal participant
- Communicate the benefits of your group or team program
- Understand marketing foundations such as the 5 Ps
You will also:
- Identify which promotional strategies you want to use in promoting your programs
- Create a promotional calendar
- Explore opportunities facing you and prioritize them into immediate, medium and long term.
- Learn 9 tactical tips for filling programs
- Consider which approaches you want to use to boost your visibility
- Explore at five vehicles used to market programs and build your platform– video, blogging, article writing, speaking engagements and social media
The program includes almost 30 lectures, more than 12 worksheets, and several hours of video. Why reinvent the wheel? As your instructor I have successfully marketed hundreds of group programs including webinars, workshops, teleclasses, group and team coaching program, as well as corporate engagements.I've also trained, spoken to and connected with several thousand coaches, trainers and other professionals on group and team program issues, through my writing (I am the author of Effective Group Coaching), speaking and train-the-trainer and coach-the-coach work I undertake.
Ready to amp up your marketing? Let's take a look at what you can tweak and do more consistently to strengthen your marketing efforts for your next team or group program, whether it is a workshop, retreat, webinar, teleclass or group or team coaching program. Enroll now to get practical, actionable ideas to support you in accelerating your results and reducing your learning curve. We also use the discussion board to enable you to share insights and some of your own weekly commitments.
