If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:

Business Strategy

Management and Leadership

Marketing Strategy

There is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:

Building a Marketing plan

Conducting marketing research

Collecting primary data for marketing research

Performing client segmentation

Selecting a target customer group

Understanding the 4Ps of Marketing

Classifying a firm’s products

The importance of product branding

Subtleties of product packaging

Understanding the factors shaping product pricing

The right way to approach product pricing

Organizing product distribution

Setting up an effective promotional campaign

Working with the four Ps of Marketing in a dynamic environment

Establishing and Tracking KPIs

Calculating and monitoring Customer Lifetime Value

Understanding these topics will make a huge difference for you if you have decided to pursue a business-related career – be it as an entrepreneur or a corporate executive.

This is why we created this course for you! Each of the topics listed above is explained in a clear and effective way and we make sure to provide plenty of practical examples that will help you reinforce what you have learned. These examples make it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you: quiz questions with explanations, course notes, PDF files, and so on.

So, what are you waiting for?

Click the “Take this course” button and let’s begin this journey together!