After being in the marketing industry for over a decade I’ve picked up that there are many that practice marketing without a core fundamental understanding of Marketing & Strategy.

The course is designed for those that want to strengthen their core marketing principles and gain a rich understanding of what marketing strategy is and the vital role it plays both in principle and in practice. The course is focused on practical applications of marketing strategy including contemporary market research tools, modern day marketing frameworks and concepts. As the course instructor I run a digital marketing agency and practice these techniques daily, there is a strong focus on practicality and application as well as theory.

The course is divided into 4 sections:

In the first section we start by gaining a thorough understanding of what marketing and market strategy actually is. We cover a number of key marketing tenets such as the 4P’s and persuasive techniques used in marketing.

In the second section we discuss market research in depth and how to generate marketing personas. We explore the components of marketing personas and we dive into modern tools that can be used to conduct market research

In the third section of the course we take a deep dive into marketing frameworks. These are models that can be used to apply marketing principles and market research to our modern day consumer landscape. We discuss 6 marketing frameworks and look at their evolution and usage.

In the fourth section we take a look at modern day marketing personalities and consider their ideas and how to incorporate them into our marketing practice. We also provide a nice and easy summary of the course and the models we have discussed.

What Students Are saying:

Eloin (May, 2022) wrote:

"Very well presented and explained, I really enjoyed this course because it broadened my outlook on marketing. I would definitely recommend it to anyone who wants a little more depth in their marketing efforts."