This course is for anyone who wants to launch a product or service in a way that’s most likely to succeed. If you don’t think you have the skills to be a marketeer, think again! 

This short course is based on strategies and skills that are proven to deliver the best results in the most effective way. You will learn four key things;

1. How to think more simply about developing a marketing plan.
2. How to use a Market Opportunity Assessment to quickly assess market potential.
3. How to use the Compass framework to develop a complete marketing plan.
4. How to put the plan into action to build a strong pipeline of sales prospects to sell to.

As with all my programmes, no previous experience is needed. The only thing you do need is an open mind, the desire to succeed and the commitment to use the ideas in your business.