This Marketing Skills Course for small businesses will provide you with the necessary knowledge and skills to market your small business successfully and covers the following important aspects i.e.

- Introduction.

- What is Marketing ?

- Setting You Marketing Goals Or Objectives.

- How To Assess Your External Environment (STEPCOM Analysis).

- How to Do A SWOT Analysis Of Your Business.

- Important Elements To Include In Your Marketing Plan & Strategy.

- Defining Your Market Segmentation & Specific Target Market.

- The Major Reasons Why Certain Products Or Services Are Successful.

- Understanding The Customer Decision-Making Process.

- Understanding The Marketing Mix.

- Important Points To Consider Before Deciding On Your Pricing Strategy.

- Important Financial Information You Need For Your Marketing Plan.

-Deciding On What Promotional Mix Is Suitable For Your Business.

-The Most Common Marketing Mistakes Made By Small Businesses.

- Key Components Of Your Marketing Plan.

- Adjusting Your Selling Approach To The Different Types of Generations of Customers Part 1: The Baby Boomer Generation.

- Adjusting Your Selling Approach To The Different Types of Generations of Customers Part 2: Generation X.

- Adjusting Your Selling Approach To The Different Types of Generations of Customers Part 3: Generation Y.

- Adjusting Your Selling Approach To The Different Types of Generations of Customers Part 4: Generation Z.

- Conclusion.

- Latest Developments & Tips.