Course Rationale
In a fast moving economy, domestic and global, entrepreneurs need to find innovative ways to think outside the box in order to remain competitive. Innovative marketing skills will help increase products and services competitiveness by educating and attracting consumers and therefore increasing brand recognition and equity.
Upon request, at the end of the course, you may also receive a free consultation and coaching from the instructor, Dr. Neila Holland, an experienced entrepreneur and academician. You will be getting feedback on your marketing plan and coaching from an experienced practitioner, strategic planning consultant and academician, Dr. Neila Holland, whose professional background includes starting and leading successful entrepreneurial ventures.
Course Description
This course is ideal for small and medium business owners who are interested in growing their businesses with the application of innovative marketing concepts and practices. This course is also beneficial to professionals contemplating opening their own business ventures. Learn how to create excitement and attract new customers by gaining the marketing skills needed to successfully market your products and services. Upon completion of this course learners will be able to develop a competitive marketing plan and will be equipped with effective marketing skills to apply in their business ventures.
Student Learning Outcomes:
Upon successful completion of this course, participants will be able to:
Know how to assess the business status quo and how to develop a competitive landscape analysis
Understand the various important aspects of market research and the importance of displaying the data collected for marketing decision making
Learn how to develop a successful relationship marketing system to gain and sustain customers through a customer centric approach to the entrepreneurial venture
Develop a well -structured and comprehensive marketing plan.
