A course for the digital age, Marketing Magic, distills 20+ years of global hands on experience at the highest level of the industry into a user friendly, powerful playbook that will give you the knowledge and confidence to develop cleverly conceived, beautifully crafted and contagiously impactful communications plans that are infused with creative thinking and deliver return on investment. Be it personal branding, launching a new business, product or service, getting ahead in your career or getting a job in the industry. This course will give you the marketing in a digital age knowhow that will give you the advantage over your competition. You will learn how to interrogate a brand, truly empathise and engage with your targeted audience, construct Consumer Journeys & Experiences, develop communication strategies, all the way to launching your initiatives in a way that cuts through the noise and spreads like a contagious virus turning your prospects into loyal customers and advocates of your brand.