Marketing Essentials for Doctors and Health Practitioners

Rating 4.3 out of 5 (27 ratings in Udemy)

What you'll learn

Create your own unique brand to position yourself as a leader in your area of health, and attract more patients and referrers
Create a 12 month marketing plan customised specifically for your private practice
Write website content that will give prospective patients the confidence to take the next step and book an appointment
Learn 6 simple ways to make your website appear on the first page of Google
Reach thousands of …

Rating 4.3 out of 5 (27 ratings in Udemy)

What you'll learn

Create your own unique brand to position yourself as a leader in your area of health, and attract more patients and referrers
Create a 12 month marketing plan customised specifically for your private practice
Write website content that will give prospective patients the confidence to take the next step and book an appointment
Learn 6 simple ways to make your website appear on the first page of Google
Reach thousands of prospective patients through Facebook adverts and Google ads
Write engaging social media posts
Create unique patient initiatives to attract new patients and make you stand out from competitors
Enhance your public profile through working with the media and health journalists
Learn proven strategies to increase referrals
Access to proven email and phone scripts to increase conversion of enquiry into new patient appointments
Analysis and tracking template so you can measure your marketing activity success
Lifetime access to extensive photo library
Ensure your marketing meets local healthcare advertising regulations

Description

Marketing has a wonderful ability to increase awareness, educate and assist people in finding the right doctor or health practitioner for them.

However, as a practice owner it's often not possible to employ a marketing manager or work with an agency.

To help practice owners take control of their practice success, I’ve taken all my experience, everything I do when working directly with a practice, and created the Marketing Essentials for Doctors and Health Practitioners Online Course, providing in-depth training and resources to empower doctors and health practitioners with the marketing skills and knowledge they need to give them full ownership and control over their marketing and growing their practice.

The course addresses the key objectives of a healthcare marketing plan which all play an important role in building a sustainable profitable practice – increasing enquiries from prospective patients, increasing conversion rate of those enquiries into new patient appointments and enhancing overall patient experience and improving patient retention.

Everything in this course is centered around ethical marketing, with the ultimate goal always being to help more people find the right doctor or health practitioner for them, and getting the help they need.

Any questions as you go through the course please don't hesitate to email me: [email protected]

Duration 9 Hours 58 Minutes

Paid

Self paced

Beginner Level

English (US)

133

Rating 4.3 out of 5 (27 ratings in Udemy)

Go to the Course
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