An introduction to modern marketing in a nutshell. Based on Kotler and Armstrong's "Principles of Marketing". Check it out, it's free!

After completing this course, you will understand the basics of what it takes to conduct marketing in today's world.

This course will lead you through:

• Understanding the Marketplace and Customer

• Create a value-driven marketing strategy

• Construct a marketing program

• Engage customers and create relationships

• Receive value back from the customer

• Future outlook and social media marketing

• Case Studies

Music by bensound