Welcome to the Market Research: A-Z Fundamentals with Case Studies, a comprehensive course to help you learn everything under Market Research to become a PRO Market Research Analyst. This course will enable you with practical and usable skills & techniques required to master this field, irrespective of your experience. If you are looking to learn MR as a function, to upskill yourself with this in-demand skill or even to make a career in this field to solve actual business problems, then you are in the right place !

In this course, we'll take you step-by-step through the complete Market Research process using engaging video tutorials and teach you everything you need to know to succeed as a Market Research Analyst. You will be able to understand market research as a function in its entirety, through well-designed case studies.

We have included short demos and have designed the case studies to actually depict how Market Research is conducted in the real world. We have performed the operations under Data Collection, Data Analysis, Derived and validated Inferences, Visualised and created the final Market Research Report to be presented.

In today’s ever-changing business environment, making data-driven decisions has become imperative for an organisation’s success. Knowledge about the markets, products & services, customers, competitors, industry, regional regulations, and the overall external environment is vital for any business. Market research is the key to unlock such insights. Being equipped with the fundamental knowledge and skills about market research is rapidly becoming crucial for many functions in an organisation, and it is definitely not limited only to the research analysts or consultants.

We have created this course by collating our knowledge, experience, skills, techniques, and expertise in the market research, consulting, and strategy domains. We have also included practical and reliable techniques by considering the issues, challenges, and roadblocks faced by analysts, to make the entire process more efficient for you.

With this course of 30+ lectures and over 4.5 hours of on-demand video training, we will teach all that you need to know to become a well-equipped market researcher or an analyst. The course will help you to solve actual business problems and make an impact by recommending solutions and formulating appropriate business strategies.

But it is not limited just to theory. You will be able to practically master the entire process of conducting market research, right from defining the objectives and scope, to delivering accurate and relevant solutions, through case studies.

Here, we will cover everything from the fundamentals and concepts to formulating recommendations, including:

• In-depth knowledge and importance of market research as a function

• What is market research, Why is it important, and Who should be doing it?

• Key mistakes to avoid while conducting market research

• Types of market research (primary and secondary) and its applications

• Survey design and analysis

• Data sources and Tools that enable world-class market research

• Case studies to master the entire process of conducting market research in the real world

The case studies systematically elaborate on:

• Understanding the client/company's Business Problem

• Formulating Objectives for the research study and defining the Scope

• Determining and using appropriate Research Methodologies

• Collecting necessary data through Primary and Secondary sources

• Analysing the data and deriving Inferences

• Validating the Inferences by industry experts or SMEs

• Visualising and Presenting the data, insights, and inferences

• Drafting the final Market Research Report

By the end of this course, you will be fully equipped with the skills and techniques required to undertake actual market research projects and make an impact in your professions.

If you are stuck or if you have questions, you can ask them in the Q&A, and the instructor will get back to you. By enrolling in this course, you will get lifetime access to all of its contents.

Some reviews from students who have already enrolled:

"This is a great course on fundamentals of market researach. The course was very resourceful and informative. It is helpful for beginners as well as experienced professionals. Being a market research professional myself, this course has taught me a lot of new techniques and approaches in market research. Highly recommended!" - Sourabh B. Pawar

"This was a great course, nicely created. Case studies were interesting. Delivery of the content was quite good. It was quite engaging. Overall great experience!" - Nilay