One of the most crucial steps in developing category strategies, Market Intelligence helps Category Manager to pursue growth opportunities, solidify saving strategies, manage risk through studying the related market trends and events in the industry. A good market intelligence ultimately drives consistency and reliability across the project milestone.

The common challenges in building market intelligence is the depth of the content. In this course, we will discuss Market Intelligence’s role in developing category strategies (Why is it important); and what are the right information to be collected and where to gather them. On top, multiple analysis tools are introduced (PESTLE, Porters’ Five forces, SWOTt, market indexes) to help project owners converting collected data into useful information.

Risk management (identification, Analysis and Mitigation) is discussed in detailed as well, with step by step guide to ensure the identified risk events are mitigated. List of risk events are provided helping project owner to prioritize the sequence, and ultimately understanding the responsible parties.

Lastly, guide on preparing supplier profiles are discussed too. This helps to understand buyer’s position in the market and the right strategy to handle suppliers. Combining all of the data gathered, project owner can determine leverage in negotiation, and hence build right approach to create win-win situation.

BONUSNOTE

Complete Strategic Sourcing module is available at Udemy - 7 Steps Strategic Sourcing || Category Management and look for module by us, The Sourcing Station. Practical guide and training module for procurement personnel who wish to advance their career in Supply Chain. Strategic sourcing is widely used in large corporation to create value for organizations, always coupled with category management to leverage negotiation power.