Welcome to course: Market Analysis & Customer Development at Digital Business
4th module of the Program: Postgraduate Diploma: Digital Product & Service Owner
Short Description: Overview of Market Analysis & Customer Development at Digital Business Principles: Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area. We will consider different business topics, practical examples and cases and also will talk about business related questions.
Course Content:
Introduction to Market Analysis
Introduction to Customer Development
Competitive Analysis
MVP, Сoncierge / Wizard of OZ approaches usage
Purposes of Market Analysis and Custdev at digital business
Role of Market and Clients Analyst
Role of market analysis and Custdev at product development
Introduction to Basic Market and Clients Feedback Analysis Tools
Practical Examples from Digital Business
Examples from Retail Banking (mortgage and consumer lending)
Interactive part
Course Author:
IGOR DMITRIEV
Professor of The Retail Banking School
Digital Business and Retail Banking Expert
Education:
• MBA, The Boston University, USA
• Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA
• Master of Science at Informatics and Economics, The Saint- Petersburg State University of Finance and Economics
• Six Sigma Black Belt
Experience:
• Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship.
• More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank.
• Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.
Linked topics:
Business Fundamentals
Marketing Fundamentals
Agile
SCRUM
Project Management
Marketing & Business Strategy
Online and Digital Business
Leadership
Digital transformations / Strategy
Product Management
Product Development
Strategic Planning & Execution
Stakeholder Communication
Solution Ideation & Implementation
Continuous Process Improvement
Budget & Resource Management
Technical Leadership & Development
Regulatory Compliance
Business Process Development
