Email marketing is without a doubt one of the best ways that a writer can market their books. You get a direct line into your fans' inbox and you don't run the risk of your social media post never been seen because of changing algorithms. So, that email list is an important component to a writer's platform.

But most writers can't afford to pay $100s of dollars for an email distribution system.

MailerLite is one of the few providers out there that currently offers email distribution management for free to writers, including the ability to have email sequences, multiple sub-groups on your lists, fully branded forms, and forms that can be integrated and embedded into your website. And these are only just some of the features available to those on the free plans.

• Learn how to customize the sign-up forms and email templates to match your chosen branding.

• Discover how to design an email sequence for new subscribers.

• Learn about your legal obligations under GDPRand CAN-SPAM.

• Get a few ideas on what you might use as a "leader magnet" or as newsletter content.

This course is intended for those new to MailerLite. We will even cover some of the quirks of the sign-up process.

Let's get started and build the tools needed to take advantage of email marketing.

(NOTE:If you created your MailerLite account PRIOR toMarch 22, 2022, then you will be using the MailerLite Classic system (with a green menu bar across the top of the interface). This course will contain information that does not match the interfaces that you have available.)