If you sell a product or offer a service, you should also have a mailing list. It’s the best way to get information out to your audience, share offers, and turn enthusiastic fans into paying customers. People who have signed up for your newsletter are already interested in what you have to say and are much more likely to pay attention to what you have to offer than if they stumble across an ad on social media.

Once you start collecting email addresses, you’ll want to sign up for a newsletter service that can send customized emails to multiple people at a time.

In “Mailerlite for Beginners,” you’ll learn all about one of the simpler newsletter services, Mailerlite. Your instructor, Barb Drozdowich, will walk you through the steps from how to navigate the dashboard, how to create a campaign (a newsletter), how to create signup forms, and more.

Barb is an author and consultant who has been teaching for more than two decades and is an expert at explaining technology in easy-to-understand language. She has published 18 books, runs 8 websites, and has more than 50 videos on YouTube.

When you sign up, you’ll have immediate access to 19 videos that cover everything you need to know to get started, such as:

• The legalities you need to know about (opt-ins and opt-outs, what the GDPR is and what it means for you)

• How to set up your account

• Managing your subscribers

• How to create a campaign and send out a newsletter

• How to run reports to see what percentage of people are opening your emails and clicking on the links within your newsletters

  
  

You’ll also get plenty of resources for more information and support once the course is over.

Learning something new can feel overwhelming, but it doesn’t have to be. Sign up and start connecting with your potential customers today!