Course Objectives

The goal of this course is for you to launch LinkedIn Text Ads campaigns that work:

• Reach your ideal audience at an efficient cost and achieve your marketing goals

The course is structured to save you lots of time and avoid costly mistakes. It focuses on what you need to know to get the job done right.

It includes step-by-step instruction for launching your ad campaigns, but also includes a strategic plan and in-depth information on important topics like LinkedIn’s unique targeting.

When you complete the course, you should feel confident in launching LinkedIn Text Ads campaigns that follow best practices and have a high likelihood of success.

What's Included:

• Instructor worked at LinkedIn for 10 years

• 3 hours of instructional videos

• Step-by-step process for launching effective ads

• Well-tested strategies

• 50-point launch checklist

• LinkedIn benchmark calculator

• Text Ads builder worksheet

Are LinkedIn ads right for your business?

Would targeting people based on their current job, company, or educational background be an excellent way to reach your ideal customer?

If so, LinkedIn Text Ads can be a great way to achieve your marketing goals.

This course is for anyone advertising a product or service that would benefit from LinkedIn’s unique targeting capabilities.

You might be a business owner, a B2B marketer at a small or large organization, or a digital ad consultant. The course assumes you have only basic experience with digital advertising, but your organization has a website where people can submit their contact information or purchase your product.

Marketers rate LinkedIn as the #1 platform for B2B lead generation.