What does luck mean when it comes to business and sales? Essentially, it is the ability to create your own good fortune.

Professor Richard Wiseman of the University of Hertfordshire in England has identified four luck principles that you can follow to be luckier. You can learn to use your intuition more so you can be luckier. You can improve your skill at creating and noticing chance opportunities. How you respond to your bad luck can make you luckier. Thinking more like an optimist can improve your luck.

You may have thought that luck was a random event that is beyond your control. You can learn the four luck principles and have more control over your luck than you think. Then you can apply the luck principles to your business and sales so you can create your own good fortune.

This course is brought to you by Illumeo. Illumeo, incorporated in 2009, is revolutionizing the hide-bound world of corporate learning. Illumeo works with corporate professionals and organizations of all sizes to build the skills and capabilities that help everyone be an expert at their job. Based in Silicon Valley, CA, Illumeo serves thousands of corporations and corporate professionals across Finance, Accounting, Human Resources, Sales and Marketing. The platform offers assessments, industry-benchmarked competency analyses, hundreds of expert-developed courses, collaborative tools, and the ability for companies to self-publish internal courses that promote institutional knowledge retention and dissemination. Illumeo is the place for expertise management and we are dedicated to the proposition that everyone can be an expert at their job.