By the end of this course you'll have a clear understanding of A/B testing and how it fits into the overall conversion rate optimisation (CRO) process. You'll be able to set up and run A/B tests that will help you to improve your website's conversion rates.

Alarge number of A/B testing courses out in the marketplace just show you how to set up and run A/B tests. This is all well and good, but they tend to miss out on critical elements within the whole process - like setting and measuring goals, gathering insights and creating problem statements and hypotheses.

In this course I take you through the entire A/B testing process, incorporating:

• Setting a baseline and goals;

• Gathering insights;

• What the different types of experiment are;

• What you should do before, during and after running an A/B test

• Documenting your experiments.

The course is suitable for both beginners and people with digital marketing experience.

It's ideal if:

• You want to start running A/B tests but don't know where to start.

• You already work in marketing and want to expand your knowledge.

• You run a small or medium-sized business and want to increase your sales.