Copywriting is integral for building your business and converting visitors to your page into customers!

So whether you are a digital marketer or a small business owner looking to advertise yourself, it's so important to learn about persuasive copywriting techniques.

In this course, we will be learning all about copywriting for your brand, evoking emotion, power words and more. We will learn how to create persuasive copy for your landing page, website and social media advertising.

Here is a breakdown of what you can expect to see and take away in this course:

Section One: An introduction to the course, copywriting and discussing the importance of knowing your brand, product, demographic and voice.

Section Two: In this section we will delve more into copywriting by learning about persuasive tools, copywriting structure, power words and evoking emotion.

Section Three: In this section we will get a bit more granular by discussing different ways to write copy. We will be looking at writing copy for headlines, social media and landing pages.

When you leave this course, you will walk away with a wealth of knowledge about the complex world of copywriting. You will have a grasp on how persuasive copy works and a lot of new and exciting techniques to start your digital marketing journey!

I'll see you in the first lecture!