Learn Digital Marketing
The rise of the digital world is transforming the way people research, interact with and make decisions about products and businesses.
This Digital Marketing course is a challenging, part-time digital marketing program that takes a multidisciplinary approach to attaining proficiency in marketing strategy, campaign development, digital advertising, and modern tools in site analytics and reporting.
Gain experience with in-demand tools and technologies such as Google Ads, Google Analytics, Facebook Ads Manager, and WordPress.
Study without sacrificing your work schedule, with convenient evening and weekend sessions.
Benefit from a classroom learning environment, with dedicated instructional staff and peer-to-peer insights.
Cover the fundamental knowledge you need, then get real-world digital marketing applications through hands-on projects.
Strategic, Practical Digital Marketing Training
In this Digital Marketing Training, you will dive into a comprehensive curriculum that covers all the fundamental concepts necessary to become skilled in digital marketing and step into the industry. You will get Practical training in
Marketing Strategy
Brand Strategy
Brand Building
Campaign Objectives
Lead Generation
Conversion Funnels
Competitive Research
Content Strategy
Digital Advertising, Data Organization, and Automation
Paid Search Advertising and Analytics
Display Advertising and Analytics
Paid Social Media Advertising and Analytics
Retargeting and Audience Building
Measurement and Optimization
Customer Relationship Management
Marketing Automation
Optimizing Campaigns and Websites
Ready to become a savvy digital marketer?
By the time you complete the program, you can expect to be able to:
Develop digital marketing strategies that meet both short- and long-term business goals.
Create, launch, and optimize search, social, display, and retargeting advertising campaigns.
Build highly targeted audiences using demographics, affinity audiences, and more.
Identify brand position and growth opportunities by performing thorough keyword and competitive research.
Optimize content and landing page experiences to improve customer engagement and conversion rates.
Analyze and report on the effectiveness of campaigns and creativity against objectives and metrics.
