This course cuts through the digital advertising hype and buzz words (most important ones are covered here) to give you a complete understanding of the different types of digital ads and tactics, how they're bought, how much they cost, targeting available, and how to go about creating your own digital marketing strategies and plans based on specific goals aligned with your business objectives. Whether you're a business owner, in advertising sales, want to break into marketing, or just someone who wants a more wholistic understanding of digital advertising, this is the course for you!

Key Areas Covered:

• Distinction Between Digital Marketing Strategy and Tactics, and Importance of Each

• Strengthen Your Website, the Digital Foundation

  • Ensure a strong user experience, good SEO and content

• Determine Your Audience, Goals and Budget

  • Identify your target market, map out "personas" and set SMART Goals

  • Identify brand "voice" and ad messaging

  • How to set your ad budget

• Understand The Channels in The Digital Marketing Funnel

  • Programmatic Video and Audio

  • Targeted Display Advertising

  • Social Media Advertising

  • Email Marketing

  • Search Engine Marketing (SEM)

  • Search Engine Optimization (SEO)

• How to Create the Right Digital Marketing Plan for Your Business

  • Typical pricing models for each marketing channel

  • Identify your marketing budget and create the plan

• Measure Your Results

  • Reporting Dashboards, Google Analytics and What to Look For in Reports

• Digital marketing terms recap

• Careers in digital marketing