COURSE OVERVIEW:

This course has been designed to introduce a variety of aspects of international business. Globalisation and growing international trade amongst many different countries have brought new challenges and opportunities for many new economies and established economies. This course intends to bring these new ways of doing business and new questions in the minds of international business leaders to discussion and provide some probable answers to these questions. The main objective of this course is to prepare users, learners and managers to deal with forces affecting international businesses and to expand successfully in many international markets.

LEARNING OUTCOMES:

Upon the completion of this course, users will be able to:

• Understand and evaluate the role of economic analysis within international business contexts and appreciate the economic underpinnings of business strategy in international settings.

• Analyse and synthesize various models of competitive analysis to assess strategic behaviour in international business.

• Analyse and evaluate the complex competitive scenarios at both the firm and industry level to international business.

• Apply theoretical and practical knowledge of competitive strategies in the context of globalisation, particularly major entry and exit strategies of international business.

• Critically evaluate information from a wide range of sources to demonstrate research skills, and demonstrate the capacity to document the outcomes in international economics and business strategies with sound analysis and recommendations.