TAP INTO THE POWER OF DIGITAL TO DRIVE SALES AND ATTAIN CUSTOMER DELIGHT
Marshall digital platforms, tools and technologies to generate leads and deliver on customer value
Digital marketing encompasses a range of disciplines, and there is an enormous demand for digital marketers with the right skills. A digital marketing specialist is a 360-degree digital marketer who has good working knowledge of all digital marketing domains. The primary objectives of a digital marketing specialist are to increase brand awareness, promote products, build traffic on the branded website, acquire new customers, generate product interest among prospects and create high product visibility among distinct audiences.
This course introduces to the basics of Digital Marketing and will provide a basic understanding of Search Engine Optimization, Social Media Marketing, Email Marketing and Inbound Marketing.
What will you Learn?
Understand the landscape of Digital Marketing
Learn the tools and techniques of Website Marketing
Develop a Social Media Marketing Plan and be able to use its elements
Implement a Social Media Lead Generation Plan using various social platforms
Learn Growth techniques for customer acquisition
Top skills you will learn
SEO, Inbound Marketing, Social Media Marketing, Analytics
Ideal For
Anyone who is looking to get an understanding of digital marketing should take this digital marketing course. Any of these roles can benefit from this Digital Marketing certification training:
Product Managers, Marketing Professionals, Sales Professionals, Entrepreneurs
Course Curriculum
Chapter 1: Introduction to the course
Chapter 2: Introduction to Digital Marketing
Chapter 3: Search Engine Optimization
Chapter 4: Social Media Marketing
Chapter 5: Email Marketing
Chapter 6: Inbound Marketing
Chapter 7: PPC Advertising
Chapter 8: Analytics
Chapter 9: Case Study - B2B and B2C
