In today's dynamic business environment, many companies fail to deliver as they do not have a comprehensible strategy in place. When the road map is unclear, the companies falter. Pundits believe that it is the implementation stage where the companies lose the battle, which is true, but what is of utmost importance is to have a sound goal of where the company wants to reach. This course takes you through a culinary journey of devising a robust Marketing Strategy using a "SAMOSA" approach. It covers fundamentals that you would need to effectively segment, target and position your offering to achieve success. In order to capture the attention of the buyers in this noisy environment, an effective SAMOSA approach is a must to have. A clearly defined SAMOSA approach will help you understand and fulfill the needs of your target market, constantly engage and build long term relationships with them! For folks who do not know what a Samosa is - it is a cone shaped, Indian tea-time, street-side snack and is popular all across the country. Just like a deep-fried Samosa, the more you're immersed in the heat of your market needs, the more 'golden' you shall get! SAMOSAis the abbreviation of Strategically Analyze your Market with three different elements:"Objective, Scope and Advantage"(Objective, Scope, Advantage isa concept that was created by two authors Collins and Rukstad from Harvard Business School)- remixed in this course to give a creative touch. All food &Marketing enthusiasts are in for a treat!

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