What's your story?

You're at a network reception when a prospect walks up to you and asks, "tell me about your new product". What do you say. Your sales reps are setting up appointments to introduce your new product. What do they say? Your CEO is asked to keynote an important conference. What should she say? When the answers to these questions are left to chance, you are bound for disappointment. As marketers and product managers, the words we use are our most important tools. So, why is it that many times the words are never written down, forcing your company employees to make up their own version of your product story? Luckily, there is a better way.

Want to beat those odds?

Want to learn the secrets for creating the most effective "elevator pitch"?

Then this course is for you!

The secret to crafting your core messaging strategy and your "elevator pitch" is called the Message Box. It's a simple, yet powerful exercise that will help you focus your story and align your company so everyone can tell the same, compelling story with passion and confidence.

During this 90-minute course, complete with 11 lessons and 12 exercises, you'll quickly become a master of messaging. This is a must-have technique for driving lead generation activities that engage your prospects and speed them through their buying cycle.